Functional benefits, sensory adventure, and affordable escapism: Imbibe shares top trends during coronavirus pandemic
Consumers stuck at home due to COVID-19 are looking for affordable, healthy beverages with functional benefits, like those mimicking restaurant drinks.
COVID-19 accelerating beverage trends
Even though COVID-19 has caused uncertainty, experts predict beverage trends will continue to focus on health and wellness, particularly immunity, sleep, and stress reduction.
Q&A with Elizabeth Sisel, Imbibe Inc.
Beverage companies are less likely to use pricier natural sweeteners like honey or coconut sugar due to cost and flavor impact. Beet sugar and cane sugar remain popular choices for their affordability and neutral taste.
Imbibe Looks at Beverage Sweetening Solutions
Brands have to make quick decisions about what types of products to develop and what tactics they want to use to maintain the sweetness levels that consumers expect.
5 Consumer Trends to Anticipate Following COVID-19
The pandemic is impacting the beverage industry in several ways. Consumers are looking for affordable options, functionality (immunity, sleep, stress relief), and familiar flavors. Since people are eating out less, there’s an opportunity to create exciting at-home experiences.
Become a Protein Pro: The Fundamentals of Developing Protein Drinks (Webinar)
This webinar is designed for beverage professionals interested in formulating protein drinks. It covers the science behind protein structure and how it behaves during processing. Real-world examples will also be discussed.
Creating Consumer FOMO: Ideas for your Next Spring or Summer LTO
The beverage industry uses Limited Time Offers (LTOs) to capture consumer attention. These special flavors create a sense of exclusivity and belonging, especially when tied to holidays or seasons.
Imbibe’s COVID-19 Response
Imbibe, a beverage development company, is prioritizing the safety of its employees and clients during COVID-19. They are working remotely and following social distancing measures to meet client deadlines despite challenges caused by the pandemic.
Highlights from FoodNavigator-USA’s Beverage Trends webinar: Finding growth amid a public crisis
Due to the economic impact of COVID-1 beverage prices are becoming a top priority for consumers. They are making purchasing decisions based on affordability.
Chicago food companies are teaming up to help feed the poor. Their debut creation: Healthier hot cocoa.
Chicago food companies are working together to develop products that benefit the community. They recently created a high-protein hot chocolate for food banks using donated ingredients and expertise.
