Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations
Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.
#TrendSpotting: Unveiling Generation Alpha
62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe’s “Epicurated” Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.
Flavor Drop: Cotton Candy & Red Licorice
Cotton candy is trending beyond carnivals, popping up in desserts, drinks, and sports nutrition. Nostalgia fuels its popularity, with TikTok cotton candy cakes and Hydration Multiplier for Kids leading the way. This playful touch adds magic to familiar products.
The Generation Alpha Advantage
Our survey shows children influence adult purchases. Want to win them over? We analyze Gen Alpha (born 2010-2024), their favorite flavors, and how to use them to boost your brand.
Flavor Drop: Black Cherry & Spiced Cherry
Black Cherry’s back! Remember those childhood treats? This isn’t just a trip down memory lane – Black Cherry’s a top drink flavor and booming in Latin America. But the trend goes beyond drinks!
Flavor Wheel – Mango
Mango mania! This tropical fruit is popping up everywhere, from drinks (Electrolit) to ice cream (Breyers). But mango’s more than just pineapple-peach-citrus! Our flavor experts unlock the secrets of its unique taste and use a “Flavor Lexicon” to help you.
Imbibe Shares Added Functional Ingredient Trends in Hydration Products
Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.
Flavor Drop: Fruit Punch & Tropical Punch
Fruit Punch is all grown up! This childhood favorite is bursting onto the scene in alcoholic drinks like spiked seltzers and even wine. White wine Fruit Punch is the fastest-growing combo, up a whopping 331%!
Flavor Drop: Cantaloupe & Black Raspberry
Cantaloupe is having a moment! This refreshing melon flavor is a hit in ice cream (up 120.7%!) and Asian beverages. Cantaloupe offers a unique taste waiting to be explored.
Flavor Wheel – Blackberry
Beyond the sweet and tart! Don’t underestimate blackberries. Our experts use a “Flavor Lexicon” to capture all their complexity – from sweet jammy to subtle floral and earthy notes.
