Flavor Drop: Piña Colada & Ginger Beer
Piña Colada flavor is everywhere! From classic candies to boozy innovations and even plant-based desserts, Piña Colada is a growing trend. Social media buzz and searches for Piña Colada smoothies show its popularity across categories.
Flavor Wheel – Guava
Guava is trending this summer, featured in drinks like Hiyo’s social tonic, Smirnoff’s vodka, and McDonald’s Guava Pie. Our flavor experts can help you create perfect Guava pairings with pink lemonade, rose, or milk chocolate.
Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series
Flavor house Imbibe launched “Epicurated,” quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each (“Squeeze the Day” for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.
#TrendSpotting: Culinary Creations for Consumer Cravings in Food Service
Diners crave unique flavors (55%) and mini-indulgences (75%). Popular trends include IHOP’s Maple Pepsi and Chick-fil-A’s Cherry Berry Frosted Lemonade. “Dirty” drinks like coffee in tea or olive juice in martinis are also gaining traction. Learn more in “Epicurated.”
Flavor Drop: Pink Lemonade & Rocket Pop
Pink Lemonade is the summer flavor that won’t quit! Searches and launches are exploding across drinks, candy, ice cream, and even supplements. This nostalgic tastebud trip is more than just a childhood memory, it’s a top trend in 2024.
Flavor Wheel – Lime
Lime’s zesty kick is a hit! It’s popping up in everything from popcorn (RIND + Lesser Evil) to hard seltzer (Topo Chico). New combos like watermelon-lime (BUBBL’R) are trending too.
Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)
Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.
Flavor Drop: White Grape & Concord Grape
White Grape is back! This nostalgic flavor is trending across drinks (from soda to energy drinks) and social media buzz is up 25.6%.
Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger
Connecticut lawmakers are proposing a ban on energy drinks for people under 16. The bill would restrict sales, not consumption, meaning parents could still buy them for their kids.
Future Proof Your Business By Formulating for Females
Imbibe’s infographic, “Femme Focus on Function,” dives into what women want in food, drinks, and supplements. Download now and partner with Imbibe to implement these strategies!
