How to Win in the Better-for-You Beverage Market

Posted: April 30, 2020
In: In the Media

They say you are what you eat, but recent trends indicate it may be time to amend that to include, “…and drink.” Today’s health-conscious consumers not only are looking for tasty beveraes to quench their thirst, they also are seeking products containing beneficial and functional ingredients….

Ingredients that aid in these areas are referred to as nootropics, with popular options including l-theanine (from green tea), choline, omega-3 fatty acids and creatine. Holly McHugh also noted the long-chain omega-3 docosahexaenoic acid (DHA) is expected to be a rising star in this growing segment. Adaptogenic ingredients like ashwagandha, cordyceps and Schisandra are also becoming popular beverage ingredients to promote mental acuity.

Read the full article in Food & Beverage Insider.

beverage, Beverage Industry, beverage trends, health and wellness

Keep Reading:

Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.

Flavor Drop: Strawberry Edition

Strawberry isn’t just a seasonal favorite, it’s a year-round flavor powerhouse. With consistent consumer demand, rising product launches, and lasting appeal across categories, strawberry proves to be more than a trend. Discover why this evergreen flavor continues to reign supreme...

Solving Taste Challenges at Scale: Imbibe Expands Its SweetSense® Taste Modulation Platform

Discover how Imbibe’s expanded SweetSense® platform helps brands overcome bitterness, off-notes, and formulation complexity—so you can deliver great-tasting beverages, every time.