There’s an idiom that talks about listening to one’s gut as a way to ward off something that doesn’t feel right. After the brain, the gastrointestinal tract, or gut, is the nervous system’s [...]
Coffee that’s brewed in cold water yields a slightly sweeter and less acidic brew, which has contributed to the growth of the sub-segment of coffee: cold-brew. Sometimes blended with other [...]
Consumers have become slightly obsessed with the “less is more” philosophy. Within the food and beverage industry, we see a demand for smaller portions—consumers are willing to pay the same [...]
According to recent data from UCSF, Americans are averaging a daily intake of 15g of fiber, though the recommendation is between 25-30 grams. While this nutrient has many benefits, including [...]
To the casual observer, ‘cleaning up’ our food sounds like an eminently sensible thing to do. But where is the clean label trend going, and is ditching every ingredient you [...]
Laura Dembitzer, marketing director, Imbibe, said there are two distinct consumer groups at play in the carbonated drink and sports beverage markets. Consumers who want to reduce their sugar [...]