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Dairy Alternatives Market worth $19.5 Billion by 2020 – Non-Dairy is Mainstream

Vegans and vegetarians are two groups that contribute to the growing demand for dairy-free and meat-free options. As a response to consumer demand, brands are leveraging plant-based ingredients in the food and beverage market, which has grown 3.5% since last year – a faster rate than the total food and beverage industry. Planet Smoothie joined food service establishments by offering almond milk as a vegan addition for their smoothies in 2016.

non dairy mainstreamnondairy mainstream

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Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments turns out to be one of the most powerful tools a brand has right now.
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Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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