Vegans and vegetarians are two groups that contribute to the growing demand for dairy-free and meat-free options. As a response to consumer demand, brands are leveraging plant-based ingredients in the food and beverage market, which has grown 3.5% since last year – a faster rate than the total food and beverage industry. Planet Smoothie joined food service establishments by offering almond milk as a vegan addition for their smoothies in 2016.