Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tag: stevia

Insights

Imbibe is Heading to Expo East – Let’s Accelerate Innovation Together

Catch us at Expo East 2021 on September 23rd and 24th! Let's chat about the latest trends and innovations over a drink or meal. Reach out or contact us directly to schedule a meet-up.

Imbibe launches ingredients platform for beverages

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia. These ingredients, tested in various beverages, tackle flavor challenges and extend to non-beverage applications like nutrition bars and confections.

#Trendspotting: The (natural, non-nutritive) Sweet Spot

Stevia's popularity surged with 6,800+ new products in 2019, prompting Imbibe's Pre/Sense™ Stevia blend. Monk fruit gains traction too, as seen in Lucky Jack Coffee and Califia Farm products.

Sweetness with Less Sugar and Calories

The US beverage market is expected to grow to over $170 billion by 2024 with natural sweeteners being a key factor. This is because consumers are demanding beverages that taste good but are also good for them.

Sweetness Without the Sugar

Consumers are increasingly interested in using food and drinks for health benefits, with a focus on reducing sugar intake. This trend has been around for decades, with debates on sugar vs. fat as the culprit behind health issues.

Imbibe Expands Taste Modulation Team, Increases R&D Capabilities

Imbibe's Taste Modulation Team helps develop healthy beverages by addressing taste challenges through formulating with specific ingredients and collaborating with other development teams.

Next-gen sports nutrition beverages

This trend has spurred innovation, with brands offering options like keto-friendly protein powders and CBD-enhanced pre-workout mixes. Clean label products, free from artificial ingredients, have become a consumer expectation.

Sugar Reduction 101 at Imbibe/IFT Breakfast

Imbibe and IFT collaborated on Oct. 16, 2018, hosting a panel on sugar reduction in beverages. Attendees sampled a reduced-sugar sparkling coffee, noting its altered flavor profile, sparking discussion on the impact of sugar reduction on taste.

Video: Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

Imbibe and Chicago Section IFT hosted a cross-functional panel with our Ingredient Technologist Liz Sisel, Director of Flavor Innovation Aparna Oak, and Regulatory Manager Guy Affobly. Watch this video to hear everything they had to say!

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2024 Imbibe All Rights Reserved.