Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Sweetness Without the Sugar

The old sayings “let thy food be thy medicine” and “you are what you eat” ring truer than ever for consumers. After years of nutritional research and recommendations, consumers have learned that there is no one-size-fits all solution to better health, but limiting sugar, sodium and saturated fat is a step in the right direction.

Over the last decade, sugar has become public enemy number one. However, discussions about the harmful effects of sugar date back to the 1960s. Deaths from cardiovascular disease were at an all-time high, which researcher John Yudkin linked to increased sugar consumption. During that time, though, there was greater support for research by Ancel Keys who declared fat as the cause of the deadly disease. Keys research was so influential that the first USDA dietary guidelines for Americans essentially recommended reducing fat consumption and replacing it with carbohydrates. Yudkin’s message wasn’t entirely overlooked, though, as the USDA recommended limiting sugar intake because of its link to tooth decay.

Read the full article in Food & Beverage Insider.

Keep Reading:

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.