Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Sweetness Without the Sugar

The old sayings “let thy food be thy medicine” and “you are what you eat” ring truer than ever for consumers. After years of nutritional research and recommendations, consumers have learned that there is no one-size-fits all solution to better health, but limiting sugar, sodium and saturated fat is a step in the right direction.

Over the last decade, sugar has become public enemy number one. However, discussions about the harmful effects of sugar date back to the 1960s. Deaths from cardiovascular disease were at an all-time high, which researcher John Yudkin linked to increased sugar consumption. During that time, though, there was greater support for research by Ancel Keys who declared fat as the cause of the deadly disease. Keys research was so influential that the first USDA dietary guidelines for Americans essentially recommended reducing fat consumption and replacing it with carbohydrates. Yudkin’s message wasn’t entirely overlooked, though, as the USDA recommended limiting sugar intake because of its link to tooth decay.

Read the full article in Food & Beverage Insider.

Keep Reading:

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.
READ MORE

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.