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Tag: protein

Insights

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.
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Ingredients to Watch: The Future of Function

The beverage industry is moving towards functional beverages that use inherently beneficial ingredients rather than fortified ones. Manufacturers are incorporating adaptogens, superfoods, and natural energy sources to achieve this.
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Understanding Protein on the Nutrition Facts Panel – PDCAAS Breakdown

Not all protein sources are created equal. The quality of protein varies, impacting % daily value. Cow’s milk, eggs, and soy have a PDCAAS of 1, while others may be lower. Understanding this helps brands make accurate claims.
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IMBIBE MAKING STRIDES IN INNOVATION FOR PROTEIN BEVERAGE CATEGORY

Imbibe develops new protein drinks for clients. The market is booming, and Imbibe leads the way with innovative beverages like clear protein water. Their experts create both dairy and plant-based drinks, tackling challenges like protein instability.
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Pour Me a Glass: RTD Beverage Global Trends

According to a discussion at Flavorcon 2017, the RTD (Ready-to-Drink) beverage market is being driven by consumer demand for healthy and convenient drinks. Flavor experts and market researchers highlighted this trend, along with others impacting the industry.
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Chocolate’s mass consumer appeal resonates in beverages

Chocolate flavored beverages are popular and come in many varieties. Ready-to-drink beverages tend to use chocolate flavors or extracts, while powdered beverages more commonly use cocoa powder.
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IMBIBE’S MARKETING MANAGER PRESENTING AT FLAVORCON

At Flavorcon 2017, Imbibe’s Ilana Orlofsky discusses functional beverage trends in "Wet Your Whistle" at 11:45 a.m. Known for industry insights, Orlofsky's talk covers popular categories and future projections.
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SupplySide West 2017 Recap

SupplySide West showcased 1,300 suppliers unveiling innovative ingredients. Glanbia's ProTherma enables hot high-protein products. Sabinsa introduced Promond almond protein. Contact Imbibe for beverage development.
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The Seeds of Beverage Innovation

The protein drink market is expanding beyond just athletes. People are interested in protein for its health benefits and trendy image, even if they don't necessarily need more protein.
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