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Tag: Product Development

Insights

How to Make Your Mark in the Growing Health and Wellness Category

In a crowded health food and beverage market, SmartFood Expo offers educational sessions to help manufacturers connect with health-conscious consumers.

Webinar: Beverage Trend Spotlight: Coffee & Tea

Dratt will dive into what health conscious consumers want in a beverage, up-and-coming functional ingredients, and the future of healthy beverages.

Products as Flavorful as They Are Functional

Functional foods and beverages are becoming widely available across stores due to consumer demand. This allows people to choose products that address their specific needs.

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.

Key Considerations for Using Ginger in Your Product

Ginger's hot! This spicy ingredient is livening up beverages from coffee to juice, thanks to its taste and health benefits. Expect ginger in mainstream drinks and surprising new options like veggie blends.

Imbibe Is Exhibiting At New York Section IFT Supplier’s Night

Join us at the NYIFT Supplier's Day Expo on May 8, 2018, at the Meadowlands Expo Center in Secaucus, NJ. Experience the SweetSense™ buzz and taste our proprietary sweetness enhancer in action.

Ginger provides value-added benefits to beverages

Ginger, a popular spice with medicinal properties, is gaining traction in functional beverages due to the health-conscious consumer and demand for clean-label ingredients.

IMBIBE RELEASES SECOND PROPRIETARY INGREDIENT THAT MASKS OFF-NOTES

Imbibe launches NonSense™, a natural flavor solution that masks unpleasant tastes in healthy beverages. NonSense™ is organic compliant, non-GMO, and integrates well with Imbibe's other flavor-enhancing technologies.

Functional Ingredients to Watch

Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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