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Tag: Product Development

Insights

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.

Key Considerations for Using Ginger in Your Product

Ginger's hot! This spicy ingredient is livening up beverages from coffee to juice, thanks to its taste and health benefits. Expect ginger in mainstream drinks and surprising new options like veggie blends.

Imbibe Is Exhibiting At New York Section IFT Supplier’s Night

Join us at the NYIFT Supplier's Day Expo on May 8, 2018, at the Meadowlands Expo Center in Secaucus, NJ. Experience the SweetSense™ buzz and taste our proprietary sweetness enhancer in action.

Ginger provides value-added benefits to beverages

Ginger, a popular spice with medicinal properties, is gaining traction in functional beverages due to the health-conscious consumer and demand for clean-label ingredients.

IMBIBE RELEASES SECOND PROPRIETARY INGREDIENT THAT MASKS OFF-NOTES

Imbibe launches NonSense™, a natural flavor solution that masks unpleasant tastes in healthy beverages. NonSense™ is organic compliant, non-GMO, and integrates well with Imbibe's other flavor-enhancing technologies.

Functional Ingredients to Watch

Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.

Beverages go hyper-customized: What claims are floating to the top?

Imbibe, a beverage development company, notes a rise in functional beverages catering to specific needs like immunity, beauty, and cognitive function. This trend is supported by a 27.2% increase in functional beverage launches in 2017.

A spice that is twice as nice

Link to an external article about Imbibe providing insights into the use of ginger in beverages in Beverage Industry.

Beauty Enhancement: The In Vogue Function

The beauty industry is booming, with a new trend of "beauty from within" gaining traction. Consumers are seeking edible products like beverages that claim to improve hair, skin, and nails.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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