Much of the healthy drinks market saw extended growth since the start of the COVID-19 pandemic as a result of growing consumer interest in health and immunity. Consumers are now prioritizing [...]

Immune support has been on the public radar a lot lately—for reasons that, at this point, are so obvious as not to need restating. But what’s impossible to understate is the extent to which [...]

Imbibe (Niles, IL) released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends in 2021 will be COVID-19, with products [...]

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage development company’s trend predictions are [...]

The bottled water category was enjoying a decade-long streak of increasing sales. Diet soft drinks were making a comeback. Then COVID-19 struck, leaving the beverage industry wondering how long [...]