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Insights

Imbibe Can Support Your Alcoholish Growth with Flavor Innovation and Taste Modulation Tools

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.

The ABCs of CSDs

The U.S. carbonated soft drink market still holds value, despite declining volume sales. Brands innovate with adult-friendly flavors, classics, and CBD-infused options. Examples include Jones Soda's Strawberry Lime, Diet Coke's Strawberry-Guava, and Sprig's CBD sodas.

Nootropics: The not so new beverage buzzword of 2019

The rise in Alzheimer's cases highlights growing consumer interest in cognitive health products. Nootropics, like L-theanine and lion’s mane, are gaining popularity despite regulatory challenges.

Coffee + Tea or Cofftea: a new Beverage Segment?

The coffee industry is growing, but there's a rising demand for alternative beverages that are better for health. This creates a space for "Cofftea," a combination of coffee and tea that caters to those seeking wellness benefits.

Imbibe for Food Processing Magazine R&D Team of the Year

You're familiar with Imbibe, right? We're up for Food Processing Magazine’s R&D Team of the Year 2019.

How Sweet is Our Future @ South by Southwest: Audio Edition

To adapt to changing perceptions of sugar, brands should focus on using natural, low-calorie sweeteners, modulating flavors to reduce sugar content without sacrificing taste, and providing clear, transparent labeling.

#SXSW Recap: Bonus Trendspotting in Austin

Initiatives like PeaceBox aim to enhance wellness by promoting mindfulness and work-life balance through mobile meditation services, responding to growing concerns over anxiety and disconnectedness.

Props to Hops: A New Generation of Hops-laden Beverages

Younger consumers are prioritizing beverages that align with their biological needs, leading to a rise in functional ingredients like hops. Brands like Heineken, Leffe, and Hoplark HopTea cater to this trend with innovative products.

Imbibe in Austin for SXSW – One Month Away

Discover alternative sweeteners and novel sweetener technology shaping the future of sweetness. #SweetSipsSolves for highlights. Learn more about the Food Track at SXSW and how technology is revolutionizing the food industry.

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