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Insights

Props to Hops: A New Generation of Hops-laden Beverages

Younger consumers are prioritizing beverages that align with their biological needs, leading to a rise in functional ingredients like hops. Brands like Heineken, Leffe, and Hoplark HopTea cater to this trend with innovative products.

Imbibe in Austin for SXSW – One Month Away

Discover alternative sweeteners and novel sweetener technology shaping the future of sweetness. #SweetSipsSolves for highlights. Learn more about the Food Track at SXSW and how technology is revolutionizing the food industry.

Separate Yourself from the (Six) Pack – Alcohol Overview in QSR and Fast Casual

Fast food and fast casual restaurants are offering more alcoholic options like beer, wine, and cocktails to attract customers who want to stay and drink, even though takeout is still popular.

Bedtime Beverages

The beverage market offers various sleep-supporting options besides supplements. Products include Som Sleep drinks with melatonin, valerian root-infused milk from Sleep Well.

Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list for retail recommendations and where to find menus featuring these trends.

Beverage Acronyms You NTK (Need to Know)

Check out our glossary of common acronyms used in the food and beverage industry. These acronyms can be helpful for professionals in the industry to understand each other during meetings, conferences, and collaborations.

How to Make Your Mark in the Growing Health and Wellness Category

In a crowded health food and beverage market, SmartFood Expo offers educational sessions to help manufacturers connect with health-conscious consumers.

Webinar: Beverage Trend Spotlight: Coffee & Tea

Dratt will dive into what health conscious consumers want in a beverage, up-and-coming functional ingredients, and the future of healthy beverages.

Products as Flavorful as They Are Functional

Functional foods and beverages are becoming widely available across stores due to consumer demand. This allows people to choose products that address their specific needs.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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