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Tag: functional ingredients

Insights

Back to Basics: Bananas for Flavor or Format

Bananas are a tricky flavor, but new products are making waves. Fronana offers allergy-friendly frozen banana treats. Barnana uses imperfect bananas for snacks. Sir Bananas is a protein-packed banana milk with no artificial ingredients.

Sweetener Strategies for 2018

Making healthy and tasty food is tough, especially with sugar reduction a must. One strategy is to go unsweetened, which works for drinks like water, milk, coffee, and tea.

Artificial Vs. Natural Color: What Makes Sense for Your Next Product?

When choosing colors for beverages, consider what your target audience wants. Artificial colors are cheaper, shelf-stable, and maintain vibrancy but may be seen as unnatural.

2018 Trend Mega-List: Meat, Sweets, Plants and More

This is the introduction to a food trend prediction article for 2018. It mentions plant-based options will be a big trend.

Food & Beverage Insights: Plant-Based Podcast

Food & Beverage Insights: Plant-Based Podcast

Personalized beverages expected to be even trendier in 2018

In 2018, beverage trends will focus on hyper-personalization and specialization, says Imbibe marketing director Laura Dembitzer. Expect launches with less sugar, added functional ingredients, and sustainability.

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.

Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

Adaptogens, natural ingredients believed to help the body cope with stress, are gaining popularity in food and beverages. These include Ashwagandha, Rhodiola, Maca, and Holy Basil.

Hyper-personalized Beverages

The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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