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Tag: flavor

Insights

Flavor Wheel – Raspberry

Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.

Flavor Drop: Mango & Limeade

Escape to paradise in a glass! Tropical flavors like mango are trending for their taste and potential health benefits. Mango sales are rising, and the spicy-sweet Mangonada drink is exploding in popularity.

Flavor Wheel – Strawberry

Not all strawberries are created equal! We go beyond "sweet" and "juicy" to understand flavor. Our "Flavor Lexicon" creates a shared language so we can bring your vision to life. This speeds up development.

Flavor Drop: Pumpkin Pie Spice & Cream

Pumpkin spice is the king of fall flavors! Consumers are spending more on it than ever. This nostalgic taste pairs perfectly with apple, pecan, and maple. Cream is a sensory experience, not just a flavor.

Flavor Drop: Lemongrass & Tangerine

Lemongrass, a citrusy global twist, is trending! 36% of Americans are curious. It shines in coconut drinks and pairs well with ginger, lime, and mint. Tangerines are a delightful citrus immune booster!

Flavor Drop: Limoncello & Spiced Peach

Limoncello: This bright citrus liqueur is a modern take on lemon and is Imbibe's top seller. Social media buzz is growing, with views on TikTok exceeding 82 million!

Flavor Drop: Peanut Butter Whiskey & Black Currant Lime

Peanut Butter Whiskey, like Skrewball's, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.

Flavor Drop: Fauxgroni Sbagliato & Persimmon

Thanks to a viral TikTok video, searches for it spiked 501% the Negroni Sbagliato in a week. The original Negroni is also hot, with global searches up 21.5% in 2022.

Flavor Drop: Honey Apricot and Merlot

Honeycomb snacks are hot, so we paired honey's sweetness with apricot's complex notes (think sparkling water or frozen desserts!). Plus, our Merlot drops bring sophisticated dark fruit flavors to surprising formats.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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