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Tag: consumers

Insights

Superfood Lattes Address Millennial’s Needs & Take Over Instagram Feeds

Superfood lattes, blending unconventional ingredients, are gaining traction, especially on Instagram, praised for their beauty and health benefits. Ingredients like activated charcoal, traditionally in cleansing juices, are used in black or goth lattes.

Chocolate’s mass consumer appeal resonates in beverages

Chocolate flavored beverages are popular and come in many varieties. Ready-to-drink beverages tend to use chocolate flavors or extracts, while powdered beverages more commonly use cocoa powder.

Trend Considerations for Developing Your Next Cup of Joe

The coffee industry is booming, with specialty shops growing in popularity and cold brew experiencing a massive surge. Despite modest growth expected for ready-to-drink coffee, innovation is brewing in the form of new and exciting coffee products.

Webinar: Clean Label Supply Chain

Join our COO, Will Lennon, for a free 30-minute webinar on optimizing your supply chain. Gain insights into clean label challenges, regulatory hurdles, cost management, lead times, and capacity.

Expo East Trend Recap

The Natural Products Expo showcased trends like plant-based seafood (pea protein scallops!), collagen for healthy joints (bars and drinks!), and botanical flavors (rose tea, turmeric drinks). Cold brew coffee is hot, with new flavors and formats emerging.

#Trendspotting DIY

Pinterest launched in 2010, and propelled consumer interest in the DIY movement. DIY kits for food and beverage have become especially popular with Millennials and Gen Z. Here are some of the most innovative and in demand DIY products.

Ten Steps for Developing a Protein Beverage

Video: Ten Steps for Developing a Protein Beverage

Challenges and Strategies for Navigating Clean Label

The clean label movement is gaining traction in the food and beverage industry, though its definition varies among professionals. Implementation poses challenges like regulatory hurdles and cost.

IMBIBE’S VP OF R&D JOINS SPEAKING PANEL AT SUPPLY SIDE WEST

Imbibe’s VP of R&D, Joe Farinella, will speak at Supply Side West in Las Vegas on Sept. 28, 2017. His panel covers strategies for successful product launches, drawing from his 17+ years of industry experience.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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