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Tag: consumers

Insights

Imbibe Is Exhibiting At Southern California Section IFT Supplier’s Night

Join us at the SoCal IFT Supplier's Night Expo on March 7, 2018, from 3:30 - 8:00 PM at the Disneyland Hotel Exhibition Hall in Anaheim, California! Visit Imbibe at table 1714 to discover SweetSense™ and try our beverages.

Sweetener Strategies for 2018

Making healthy and tasty food is tough, especially with sugar reduction a must. One strategy is to go unsweetened, which works for drinks like water, milk, coffee, and tea.

Artificial Vs. Natural Color: What Makes Sense for Your Next Product?

When choosing colors for beverages, consider what your target audience wants. Artificial colors are cheaper, shelf-stable, and maintain vibrancy but may be seen as unnatural.

Personalized beverages expected to be even trendier in 2018

In 2018, beverage trends will focus on hyper-personalization and specialization, says Imbibe marketing director Laura Dembitzer. Expect launches with less sugar, added functional ingredients, and sustainability.

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.

Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

Adaptogens, natural ingredients believed to help the body cope with stress, are gaining popularity in food and beverages. These include Ashwagandha, Rhodiola, Maca, and Holy Basil.

Hyper-personalized Beverages

The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.

Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions

In 2018, beverage ingredients are expected to target overall health with options for cognitive function (memory, focus), immunity, and beauty. This caters to different age groups with millennials seeking alertness and Gen-Xers focusing on anti-aging benefits.

Think Pink for Your Next Drink

Pink is expected to be a trendy color for food and beverages in 2018, driven by social media's influence. The success of Starbucks' Pink Drink, which went viral and became a permanent menu item, highlights the power of colorful aesthetics.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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