What can developers and brands do to adapt to society’s changing perception and behavior around sugar consumption? Chief Commercial Officer, Andy Dratt, gave a presentation at South by [...]

Imbibe and Chicago Section IFT hosted a cross-functional panel with our Ingredient Technologist Liz Sisel, Director of Flavor Innovation Aparna Oak, and Regulatory Manager Guy Affobly. Watch this [...]

Clean label is a term we hear a lot in the food and beverage industry. We know it’s a consumer value, however, its definition is a moving target because it’s based on consumer perception and [...]

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]

Beets frequently appear in sports nutrition products because they’re naturally high in nitrates, which oxygenates the blood and promotes muscle recovery, says Ilana Orlofsky, marketing manager at [...]

The explosion of the better-for-you food movement means that today’s consumers have more choices than ever before. How can health and wellness food and beverage manufacturers stand out in an [...]