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Tag: beverage development

Insights

Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger

Connecticut lawmakers are proposing a ban on energy drinks for people under 16. The bill would restrict sales, not consumption, meaning parents could still buy them for their kids.

Future Proof Your Business By Formulating for Females

Imbibe's infographic, "Femme Focus on Function," dives into what women want in food, drinks, and supplements. Download now and partner with Imbibe to implement these strategies!

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.

#TrendSpotting: Unveiling Generation Alpha

62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe's "Epicurated" Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.

Flavor Drop: Cotton Candy & Red Licorice

Cotton candy is trending beyond carnivals, popping up in desserts, drinks, and sports nutrition. Nostalgia fuels its popularity, with TikTok cotton candy cakes and Hydration Multiplier for Kids leading the way. This playful touch adds magic to familiar products.

The Generation Alpha Advantage

Our survey shows children influence adult purchases. Want to win them over? We analyze Gen Alpha (born 2010-2024), their favorite flavors, and how to use them to boost your brand.

Flavor Drop: Black Cherry & Spiced Cherry

Black Cherry's back! Remember those childhood treats? This isn't just a trip down memory lane - Black Cherry's a top drink flavor and booming in Latin America. But the trend goes beyond drinks!

Flavor Wheel – Mango

Mango mania! This tropical fruit is popping up everywhere, from drinks (Electrolit) to ice cream (Breyers). But mango's more than just pineapple-peach-citrus! Our flavor experts unlock the secrets of its unique taste and use a "Flavor Lexicon" to help you.

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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