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Tag: beverage development company

Insights

#TrendSpotting: Sports Nutrition Trends of Today

In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.
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Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.
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Flavor Drop Lychee & Strawberry Kiwi

Flavor Drop: Lychee & Strawberry Kiwi

Learn about Lychee and Strawberry Kiwi flavors, including tasting notes from our flavorists!
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glass of pina colada and ginger beer as seen from above with note: flavor drop

Flavor Drop: Piña Colada & Ginger Beer

Piña Colada flavor is everywhere! From classic candies to boozy innovations and even plant-based desserts, Piña Colada is a growing trend. Social media buzz and searches for Piña Colada smoothies show its popularity across categories.
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flavor in four glasses of fruit filled beverages with a publication note, prepared foods, May 15, 2024

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Flavor house Imbibe launched "Epicurated," quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each ("Squeeze the Day" for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.
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#TrendSpotting: Culinary Creations for Consumer Cravings in Food Service

Diners crave unique flavors (55%) and mini-indulgences (75%). Popular trends include IHOP's Maple Pepsi and Chick-fil-A's Cherry Berry Frosted Lemonade. "Dirty" drinks like coffee in tea or olive juice in martinis are also gaining traction. Learn more in "Epicurated."
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pink lemonades and rocket pop

Flavor Drop: Pink Lemonade & Rocket Pop

Pink Lemonade is the summer flavor that won't quit! Searches and launches are exploding across drinks, candy, ice cream, and even supplements. This nostalgic tastebud trip is more than just a childhood memory, it's a top trend in 2024.
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man looks at beverage label at grocery store

Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)

Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.
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flavor drop white grape drink and concord grape drink

Flavor Drop: White Grape & Concord Grape

White Grape is back! This nostalgic flavor is trending across drinks (from soda to energy drinks) and social media buzz is up 25.6%.
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