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Tag: beverage development company

Insights

#TrendSpotting: Unveiling Generation Alpha: Shaping the Future of Consumer Trends

62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe's "Epicurated" Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.

Flavor Drop: Cotton Candy & Red Licorice

Cotton candy is trending beyond carnivals, popping up in desserts, drinks, and sports nutrition. Nostalgia fuels its popularity, with TikTok cotton candy cakes and Hydration Multiplier for Kids leading the way. This playful touch adds magic to familiar products.

Flavor Drop: Black Cherry & Spiced Cherry

Black Cherry's back! Remember those childhood treats? This isn't just a trip down memory lane - Black Cherry's a top drink flavor and booming in Latin America. But the trend goes beyond drinks!

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.

Flavor Drop: Fruit Punch & Tropical Punch

Fruit Punch is all grown up! This childhood favorite is bursting onto the scene in alcoholic drinks like spiked seltzers and even wine. White wine Fruit Punch is the fastest-growing combo, up a whopping 331%!

Flavor Drop: Cantaloupe & Black Raspberry

Cantaloupe is having a moment! This refreshing melon flavor is a hit in ice cream (up 120.7%!) and Asian beverages. Cantaloupe offers a unique taste waiting to be explored.

#TrendSpotting: Functional Areas Key for 2024 and Beyond 

Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.

Flavor Drop: Mixed Berry & Lemonade

Mixed Berry combines the nuanced flavor of various berries, from Blackberry to Strawberry, to provide a delicious fruit sensation.

Flavor Drop: Mango & Limeade

Escape to paradise in a glass! Tropical flavors like mango are trending for their taste and potential health benefits. Mango sales are rising, and the spicy-sweet Mangonada drink is exploding in popularity.

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