Imbibe Inc., a beverage development company, has release its beverage trend predictions for 2020. According to Imbibe, many of these trends will be driven by health and wellness. Current ideas of [...]

Consider ingredients that enhance flavor and function, advises Beverage Industry magazine: “There are many types of herbs, flowers, and spices being incorporated into beverages,” said Holly [...]

Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. [...]

Beverage nutrition is going back to the basics, according to Imbibe’s newly released 2020 trend predictions. The Chicago-based beverage development company expects more companies will incorporate [...]

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next [...]

Imbibe, a beverage development company, predicts 2020 will see new beverages that innovate through holistic wellness, personalization, functionality and experience. Brands are expected to [...]