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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

IMBIBE’S COO PRESENTING AT SUPPLYSIDE WEST

Imbibe’s COO, Will Lennon, will address clean label challenges and strategies at SupplySide West in Las Vegas on Sept. 26, 2017, at 1:30 p.m. With supply chain expertise, Lennon will discuss customer expectations and hidden costs.

2017 F&B Trends Check In

2017 food trends are here! Less waste with restaurants using scraps. Drinks ditch sugar for new sweeteners. Plant-based burgers are popular. Get ready for wacky flavors like Oreo milkshakes!

Capture Consumers with Less Traditional Vegetable Flavors in Your Next Beverage Launch:

Veggies are hot! From fancy dishes to surprising drinks, they're everywhere. Stores offer more than just tomatoes, and consumers are loving these healthy beverages. Expect beet, spinach, and carrot flavors in drinks, with shelf-stable options coming soon.

Consider Black in Your Next Beverage

Goth food and beverages, like black and gray items, are gaining popularity. From lattes to ice cream, these products are visually striking and packed with health benefits like antioxidants and vitamins.

Product Inspiration: Lemonade Edition

Developing non-soda options is a top priority as CSD sales decline. Lemonades, often perceived as healthier, are ripe for innovation. Expect to see sparkling varieties, lemonade/tea hybrids, flavorful options, and those with added health benefits.

Meal in a bottle

Kim Folta of Imbibe underscores the importance of meeting consumer expectations for satiety and nutrients. Medical foods cater to specific nutritional needs or illnesses, including digestive disorders or food allergies.