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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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2017 Beverage Trends: Glass is Half Full

Imbibe Inc. highlights 2017’s top beverage trends, including sustainability with brands like Green Sheep Water, no sugar added options such as Tickle Water.

Following the Organic Spice Trail

Product developers face a challenge in sourcing flavorful organic ingredients due to limited supply. While demand for organic foods grows, sourcing organic herbs and spices proves difficult.

Imbibe Unveils Proprietary Technology that Elevates Sweetness Perception

SweetSenseTM reduces sugar by up to 30%, labeled as a natural flavor, ideal for clean-label products. Contact Imbibe for details.

Sourcing organic ingredients

In 2015, organic food sales reached nearly 5% of total US food sales. However, sourcing organic ingredients remains a challenge due to limited supply and certification requirements.

Function: Digestive Health

Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.

Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction

The FDA's added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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