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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

#Trendspotting: Sweet Options

Beverage companies are using alternative sweeteners like stevia and monk fruit, or even combining them with sugar, to meet consumer demand for lower sugar drinks without sacrificing taste.
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Healthy Libations 2.0

The "better-for-you" trend is influencing alcoholic drinks. Hard kombucha with higher alcohol content is gaining traction. There's also a rise in low/no alcohol options for health-conscious consumers.
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FoodNavigator – USA’s Beverage Trends Webinar

This is a promotional blurb about a webinar on beverage trends. The key topics are plant-based dairy alternatives (especially oatmilk), functional beverages, CBD-infused drinks, and innovation in conventional dairy drinks.
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Ingredient and Flavor Trends for 2020

Ingredient and flavor trends include plant-based options, functional ingredients like CBD, and even low/no alcohol alternatives that still have familiar flavors.
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Industry executives build ‘Bigger Table’ to assist food banks

The Chicagoland Food and Beverage Network launched Bigger Table, a nonprofit that unites the industry for charitable initiatives. Their first product is a high-protein hot chocolate for food banks, with plans for future shelf-stable nutritious foods.
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36 Key Terms for Describing Taste and Flavor

When crafting a new product, consistency in flavor description streamlines communication between developers and flavorists. Common terms include: Astringency: Dry, chalky Acidic: Tart, sour Earthy: Musty, green Tart: Sour, sharp Explore our flavor library for samples.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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7350 N. Croname Rd., Niles, IL 60714​ 847.324.4411 | marketing@imbibeinc.com
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