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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Adaptogenic Beverages: The Next Self-Care Trend

Consumer concern for mental health is rising due to events like the COVID-19 crisis and civil unrest. Self-care, including supplements for mood and stress, is a priority.

Experts predict post-pandemic flavor trends

Consumers seek comfort in classic and nostalgic flavors post-2020. Spirit flavors, sans alcohol, are rising, appealing to the sober curious. Non-alcoholic beverages mimic alcoholic counterparts, meeting demand for indulgence without intoxication.

Preparing for GMO labeling in 2022

GMOs involve artificially manipulating DNA to create organisms not found in nature. Non-GMO labeling appeals to those seeking "cleaner" formulations. It's distinct from organic; organic is non-GMO, but the reverse isn't always true.

Webinar: Coconut Master Class

Join us on January 27 at 1 PM for a webinar on coconut product development. Imbibe's Jason Dompeling and Covico's Arnold Thorstad will tackle technical challenges, from emulsifying coconut milk to sweetening coconut water.

Soup to Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement

Imbibe's Holly McHugh discusses consumer preferences, ingredient trends, and strategies for overcoming formulation and regulatory challenges in beverage development.

‘Cultural tourism’ opens consumer doors to brands promising global flavors, new experiences in 2021

Lockdowns have sparked a surge in consumer interest in global flavors and experiences, prompting opportunities for manufacturers to innovate. With people spending more time at home, DIY kits and adventurous flavors offer an escape from the monotony.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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