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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Bioengineered Ingredients will have New Labeling Requirements Come 2022

Labeling requirements include specific symbols, text disclosures, QR codes, and automated text response systems. Imbibe will provide both non-GMO and bioengineered status for customer transparency.

Bright future for beverages? Why functional drinks are likely to grow post-pandemic

Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe's Erin Costello.

10 Tips for Developing Protein Drinks

For stable protein beverages: Understand production capabilities, stabilize protein, validate protein source switches, allow for thermal processing effects, test formulation changes, conduct pilot and full-scale tests, and attend initial production runs for clarity.

Ingredients take RTD protein beverages beyond sports

Arla Foods Ingredients explores protein-calcium combos for aging concerns. Collagen remains popular in carbonated protein drinks, emphasizing beauty benefits despite its lower protein quality, driving interest in sparkling collagen beverages.

#Trendspotting: (Drink) In the Name of Love

Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.

From stove top to store shelf

Avi Belson of Imbibe advises startups to engage co-packers early for better innovation insights and smoother production transitions.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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