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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Consumer habits have shifted during the pandemic, with DIY bartending and health-conscious choices becoming norms. Functional beverages meet these demands, with the North American market projected to grow steadily.

Imbibe Cites Healthier Lifestyles for Kombucha Growth

The rising focus on health and wellness, particularly immunity and gut health, has driven interest in kombucha, contributing to its projected market growth to $7.05 billion by 2027.

2022 Trends Part 3 – Lower Sodium, Lab-crafted Analogs, and Nostalgic Flavors to Make us Feel Safer

With new WHO and FDA guidelines, manufacturers aim to lower sodium intake by 400mg/day. Aging consumers show more concern, while trends like molecular coffee and nostalgic flavors reshape the market.

Imbibe is Returning to Anaheim – Connect with us!

We're thrilled to attend Expo West 2022 to explore new products, trends, and technology in food & beverage. Let's reconnect in person over a drink, coffee, or meal! Looking forward to it!

Digital Platforms – Like Knowde and mySibi – Help You Get Samples to Your Bench Faster

With growing demand for lower sugar options, Imbibe anticipates continued growth in non-nutritive sweeteners. Knowde facilitates Imbibe's mission to deliver great-tasting, modern nutritional products to consumers.

2022 Trends Part 2 – Cannabis, Getting Frisky, and Robotic Intel (AI)

With cannabis legalization expanding, expect a surge in THC and CBD-infused products. Cann's sparkling RTD, backed by celebrities, leads the trend.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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