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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Flavor simplicity, functional ingredients & clean label: Imbibe on beverage trends

Consumer demands are trending towards simplicity and authenticity in flavors, packaging, and ingredients, according to Andy Dratt, executive vice president of Illinois based Imbibe (a full-service beverage development company).

7 of the hottest trends in functional food and beverage right now

This article explores upcoming function-focused beverage trends. It highlights fermented drinks like kombucha and kvass, single-serve wine, broths marketed as beverages, plant-based waters, and the continued popularity of avocado and coffee fruit in beverages.

Imbibe at IFT

Technical Field Trip at Imbibe on Monday, July 18 at 1pm. Explore our 40,000 sq ft Beverage Innovation Center and engage in a hands-on presentation focusing on formulating beverages with protein.

Hops deliver on beverage flavor trends

Consumer interest in health, wellness, and natural products drives beverage innovation. Hops, traditionally used in beer, are now finding applications across various beverage categories.

Critical Insights on the Sports Nutrition Consumer

The $9.1 billion sports nutrition beverage market targets Core Performers, Active Athletes, Occasional Users, and Aspirational Athletes. Core Performers prioritize function, while Active Athletes seek convenience and flavor.

Guidelines for Predicting the Next Major Functional Ingredient Trend

As functional foods and beverages gain popularity, anticipating the next trending ingredient is crucial. At the Research Chefs Association's Annual Conference, I discussed the Future of Functional Ingredients, sharing insights from my role as marketing director at Imbibe.