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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Critical Insights on the Sports Nutrition Consumer

The $9.1 billion sports nutrition beverage market targets Core Performers, Active Athletes, Occasional Users, and Aspirational Athletes. Core Performers prioritize function, while Active Athletes seek convenience and flavor.

Guidelines for Predicting the Next Major Functional Ingredient Trend

As functional foods and beverages gain popularity, anticipating the next trending ingredient is crucial. At the Research Chefs Association's Annual Conference, I discussed the Future of Functional Ingredients, sharing insights from my role as marketing director at Imbibe.

PET bottle or glass? Study compares nutritional changes in fortified, bottled beverages

French researchers studied changes in ascorbic acid, B-carotene, and A-tocopherols in fortified beverages bottled in PET and glass. After 97 days, significant changes were observed in both bottles, with one performing better.

Functional coffee – blurring the beverage categories

With half of Americans consuming coffee daily, the category is ripe for innovation. Coffee hybrids offer health benefits beyond energy, including full-fat coffee with butter for cognitive function and protein coffee for satiety.

Justin Cline to Speak on Formulating Protein Beverages

Imbibe's seminar at the Global Food Forums' Protein Trends and Technologies Seminar offers insights into formulating protein beverages. Justin Cline's presentation focuses on practical solutions to challenges, aiding brand owners and scientists.

Fermented foods: Where flavour and function combine

The quest for novel taste sensations that strike the right note with consumers means food makers are constantly on the lookout for new flavors of food production methods – and the trend for fermented ticks both boxes. Read more.