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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Mocktails and More

Brands are mixing meal occasions and flavors, like Dunkin Donuts' donut breakfast sandwich. The trend extends to mocktail beverages, such as Argo Tea's "Mojitea" and Rockstar's pina colada energy drink.
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Beverage Trends in the Food Service Industry

Food service is evolving to meet retail standards, focusing on brand transparency, hyper-customization, and enhancing the dining experience. Chains like Chipotle emphasize locally sourced ingredients, while customizable machines like Coca-Cola Freestyle offer personalized beverage options.
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Nostalgia and Whimsy

A wave of nostalgia hits the food industry, with retro flavors like root beer float and snickerdoodle making a comeback. OREO's Candy Corn crème and Ben & Jerry’s Cotton Candy ice cream are just a few examples.
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Segmenting the Protein Beverage Market: The 5 Key Categories to Know About

Protein is a hot trend in food and drinks, driven by health benefits and busy lifestyles. Consumers want convenient protein options for satiety and muscle health.
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Herbs & Spices

Drinks and snacks are getting a flavor makeover! Spices like ginger, turmeric, and chipotle are showing up in sodas, juices, and even chocolate. This trend goes beyond drinks, with snacks incorporating herbs like basil and spices like chipotle.
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The Industry’s Going Nuts for Nuts

A new flavor trend focuses on highlighting the natural flavor and texture of nuts. Ben & Jerry’s Uncanny Cashew and Starbucks Toffee Nut Frappuccino showcase nuts as the main feature.
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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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