Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Coffee and Tea Trends

The success of RTD coffee and tea is driven by natural sourcing, functional ingredients, and diverse flavors. Brands differentiate with dairy alternatives and functional add-ins. Clean label is crucial, posing technical challenges.

Coffee + Tea or Cofftea: a new Beverage Segment?

The coffee industry is growing, but there's a rising demand for alternative beverages that are better for health. This creates a space for "Cofftea," a combination of coffee and tea that caters to those seeking wellness benefits.

The consumer is always right: Energy and sports beverage trends

Active consumers seek personalized sports beverages tailored for energy, muscle gain, focus, and recovery. Ingredients vary widely, appealing to diverse needs from bodybuilders to endurance athletes.

Imbibe Releases Trend Insights from Expo West

Imbibe reported key trends from Expo West: clean label dominance with natural ingredients; food as medicine focus on gut health, stress relief, beauty, and cognitive health; widespread CBD incorporation in beverages.

Imbibe for Food Processing Magazine R&D Team of the Year

You're familiar with Imbibe, right? We're up for Food Processing Magazine’s R&D Team of the Year 2019.

#Trendspotting: Expo West Recap Part II

At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.