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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Functional Beverages Going Back to the Basics (Part I)

Beverage trends emphasize a return to essential nutrients like fiber, omega-3s, calcium, choline, B-vitamins, vitamin C, vitamin D, iron, magnesium, potassium, and zinc.

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Clean label, functional beverage solutions

Sugar serves as more than just a sweetener in functional beverages, acting as a masking flavor to balance off-notes from botanicals and other ingredients.

#Trendspotting: 2020 Trend Predictions

Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.

Consumers Say What? #DrinkTrends on Instagram

While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.

Formulation considerations for developing probiotic-rich food and beverage products

Refrigerated drinks like yogurt and kombucha typically use live cultures, while non-refrigerated beverages often utilize spore forms for stability, explains Joe Farinella, VP of R&D at Imbibe.