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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Personalization among top 2020 beverage trends

Imbibe's 2020 trend forecast indicates a return to basics in beverage nutrition. Expect more emphasis on familiar nutrients like vitamins and minerals, as novel ingredients struggle to gain mainstream traction.

Webinar: Using Acids in Beverage Formulations

This webinar teaches about using acids in beverages for flavor and to control pH. It's ideal for beverage developers who want to learn how to incorporate acids effectively.

Approaching natural colors and flavors, from concept to science to store shelves

Joe Farinella of Imbibe delved into regulatory aspects, supply chain challenges, and formulation concerns regarding natural flavors and colors. A stability testing case study offered insights into transitioning to natural coloring, shedding light on supplier and manufacturer challenges.

Feeding the Future: Food for Kids Summit Recap

The Food for Kids Summit revealed efforts to increase veggie consumption among children, from early introduction to stealth-health approaches. Cauliflower pizza crust is highlighted as a plant-based option.

Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.

The future is functional beverages, drink firm predicts

Functional drinks will evolve to address various needs. Alcohol options will diversify with more low- and no-alcohol choices and CBD-infused beverages, with hard seltzers continuing to grow.