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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#Trendspotting: Permissible Indulgence

Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.
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Imbibe Can Support Your Alcoholish Growth with Flavor Innovation and Taste Modulation Tools

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.
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Permissible indulgence is a sweet spot for consumers

Consumers face a dilemma between indulgence and wellness, with many seeking treats while striving for healthier lifestyles. Brands address this by infusing indulgent products with better-for-you ingredients, offering permissible indulgence.
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Supercharged foods and beverages for athletes

The U.S. sports nutrition market, worth $24.3 billion, forecasts a 4.1% CAGR through 2021. Trends include diverse protein sources, clean sourcing, and innovative ingredients like ginseng and MCT oils.
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Flavor Trends in Beverage Development and Beyond: Part 1

Imbibe emphasizes flavor in beverage development, noting enduring trends like "True to Fruit," "Indulgent," and "Nostalgic." Fantasy Flavors showcase Pop-Tarts, Prairie Farms ice cream, and Dragon Drink.
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Functional beverage trends highlight better-for-you ingredients

Consumers seek beverages delivering nutrients, energy, cognitive function, beauty, gut health, and relaxation. Personalized support for oral and cardiovascular health is also on the menu.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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