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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Tracking Tea Trends with 2020 Foresight

Beverage companies are adding unique ingredients like herbs (mint, basil), flowers (lavender, rose), and spices (turmeric, ginger) to their drinks for a flavor boost and potential health benefits. These additions complement classic flavors while offering a subtle, interesting twist.

Drinking Going Digital

The beverage industry is innovating in two main areas: new product development and digital technology integration.

New year, new drinks: What to watch in US beverage in 2020 and beyond

Consumers will seek out "functional plus" beverages with added health benefits, alongside vibrant colors, exotic flavors, and unique textures. Imbibe notes that health and wellness, experience-culture, and economic factors will drive many of these trends.

The Immunity Opportunity

Holly McHugh, marketing associate at Imbibe, notes that consumers prioritize vitamins and minerals based on personal well-being, leveraging online information and health tech for self-research, surpassing government guidelines.

Functional Beverages Going Back to the Basics (Part II)

If you missed part 1 on nutrient-rich functional beverages, check it out. Here's a sneak peek at ingredients rich in essential nutrients: chickpea (fiber, iron), egg yolk (phosphorus, B vitamins), chia (fiber, omega-3s), and raspberries (vitamin C, fiber).

Imbibe’s Top 10 Beverage Trends to Watch in 2020

In 2020, consumer-driven trends will reshape beverages. Health, experience, and economics will be key. Expect innovations like holistic wellness drinks with essential nutrients and hyper-personalized options catering to diverse needs and preferences.