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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s'mores, rootbeer float, pancake), and mocktails with cocktail flavors.
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All about Allulose: A Potential Option for Sugar Reduction

Sugar reduction remains a hot topic, driving interest in alternatives like Allulose. Stevia remains popular, but Allulose may gain ground, particularly in low-sugar formulations.
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Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.
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Criteria for World Beverage Innovation Awards 2019 from Aparna Oak, Director of Flavor Innovation

Innovation in beverages reflects consumer desire for experiences, from convenient "meal in a bottle" options to globally inspired flavors. Trends include ancient wisdom ingredients, fermented beverages for gut health, and the rise of plant-based options.
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Consider Adding Flavored, Sparkling Water to your Product Line

Imbibe offers advice on entering the market, highlighting new brands like Limitless (Chicago), Waterloo (Austin), Bubbl’r (Madison), Big Swig (Austin), Nixie (San Francisco), and Pep Talk (Minneapolis).
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Organic Flavors: Change is Coming (This Winter)

The term "organic" is now federally regulated, ensuring produce is grown without synthetic pesticides or fertilizers, and processed foods contain no artificial additives or GMOs.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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