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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Flavor Trends in Beverage Development and Beyond: Part 2

This article discusses current beverage flavor trends: indulgent, nostalgic/classic, and global. It mentions Imbibe's expertise in formulating these flavors and offers contact information for inquiries.

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Beverage choices are increasingly driven by health and wellness trends, with consumers seeking drinks that are good for them (both physically and emotionally) and environmentally friendly.

Joint health products for today’s consumer

Joint health concerns are prevalent across demographics, impacting both athletes and everyday individuals. Pain and inflammation affect everyone, driving a collective focus on joint wellness.

Protein powder products: Differentiating in a crowded market

Mintel reports 86% of consumers limit sugar intake. Consumers seek sweet flavors with less sugar, avoiding artificial additives. Stevia emerges as a leading alternative to meet these demands.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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