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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Imbibe's 2020 U.S. beverage trend predictions focus on health and wellness, merging with experience-culture and economic factors. Natural flavors from superfruits and nostalgic tastes like s’mores will dominate better-for-you beverages.

US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts

Expect botanicals paired with "true-to-fruit" flavors like basil and strawberry, alongside exotic versions such as calamansi, tangerine, and yuzu. Combining these with familiar flavors like guava and strawberry will introduce consumers to new taste experiences.

Functional Beverages Going Back to the Basics (Part I)

Beverage trends emphasize a return to essential nutrients like fiber, omega-3s, calcium, choline, B-vitamins, vitamin C, vitamin D, iron, magnesium, potassium, and zinc.

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Clean label, functional beverage solutions

Sugar serves as more than just a sweetener in functional beverages, acting as a masking flavor to balance off-notes from botanicals and other ingredients.

#Trendspotting: 2020 Trend Predictions

Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.