Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.

6 Sports drink trends to watch

The sports drink market is growing with healthier options. Consumers are interested in "superdrinks" that combine hydration, energy, and protein with ingredients like electrolytes, BCAAs, and coconut water.

8 Tips for Building Brand Loyalty

Keeping beverage customers loyal is hard. Consumers want constant innovation, affordability, and quality. Surprise them with exciting flavors and textures, be honest about your ingredients, and sell online where they're shopping now.

Alcoholic beverage innovation accelerating

Canned adult drinks are on the rise despite COVID-19. People can't go to bars, and some places allow alcohol delivery, making canned drinks a convenient alternative.

Botanicals and functional beverages

Fitness trackers and at-home workouts are making people pay more attention to how food and drinks affect them. This has increased demand for functional beverages, which offer benefits beyond just hydration or taste.

Beverage Survival Guide

Before creating a beverage, consider its nutrition, regulations, competition, packaging, and processing. This guide will help you develop your beverage idea into a successful product.