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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

What’s Trending in E-commerce?

The pandemic has surged online shopping as people avoid stores. This is a prime time for brands to focus on e-commerce. Amazon, the top online retailer, reveals trends: value-sized drinks and snacks, keto diet products, and baking supplies.

Webinar: Plant-Based Dairy Alternatives

There will be a webinar on July 8th, 2020 about plant-based milk alternatives, covering different sources, market drivers, flavor analysis, and innovation opportunities. The host is Ilana Orlofsky, a marketing manager at Imbibe with expertise in beverage trends and innovation.

Taste the Difference

Consumers are seeking healthier and more adventurous beverages. This is driven by the wellness trend and a desire for less sugar. As a result, we see more drinks with fresh fruits, botanicals, and superfoods.

Produce Major Results: Focusing on the 2% of Beverage Ingredients that Drive Quality and Innovation

The Food and Drug Administration provides the option for food and beverage companies to identify ingredients that account for 2% or less of a formulation.

Organic beverage formulation in the age of COVID-19

The organic beverage market is still growing despite the coronavirus pandemic. Consumers are likely to see organic beverages as affordable luxuries and continue to buy them. However, there are challenges in sourcing organic ingredients, especially for juice products.

Consumer demand for functional, familiar ingredients drive flavor trends

People are interested in both healthy and familiar flavors. Floral, exotic fruits like passionfruit, guava, and dragon fruit are becoming popular. Even those stuck at home are enjoying fruity and dessert-like flavors.