Why Your Plant-Based Beverage Is Missing the Mark (And How You Can Fix It)
Industry experts agree that plant-based innovation will continue to be a top trend in 2020. For the beverage industry, plant-based is typically associated with dairy alternative milks and protein beverages. While many of these products use similar ingredients such as oat, almond, pea, brown rice, etc., their taste and texture can be drastically different. A product has the best chance of surviving in the competitive marketplace if it is smooth, creamy, and, most importantly, tastes great.
Developing plant-based beverages is extremely complex, and some products on the market aren’t meeting consumer expectations. The following are common issues with plant-based beverages and how to address them.
Read the full article in Food & Beverage Insider.