Plant-based milks and floral flavors look to set grow their place in the RTD coffee category; while RTD tea is taking a leaf out of the coffee book with cold brew and nitro launches. We take a look at how the market is shaping up for the future.
“Consumers want better-for-you beverages that are convenient and functional and RTD coffee checks all the boxes,” says Imbibe. “Coffee is also a very versatile ingredient that can be enhanced with flavor, dairy or non-dairy milk, and additional functional ingredients which adds to its appeal.”
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