From Lavender Lattes to Cold Brew Tea: Trendspotting in RTD Tea and Coffee

Posted: November 16, 2018
In: In the Media

Plant-based milks and floral flavors look to set grow their place in the RTD coffee category; while RTD tea is taking a leaf out of the coffee book with cold brew and nitro launches. We take a look at how the market is shaping up for the future.

“Consumers want better-for-you beverages that are convenient and functional and RTD coffee checks all the boxes,” says Imbibe. “Coffee is also a very versatile ingredient that can be enhanced with flavor, dairy or non-dairy milk, and additional functional ingredients which adds to its appeal.”

Read the full article on Beverage Daily.

beverage, beverage daily, Beverage Industry, coffee, cold brew, nitro, probiotics, purple tea, tea

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