Individuals are challenged daily to balance work, home and recreation, which is why it’s normal to feel distracted, unmotivated or too tired to concentrate at times. Many consumers wish to improve focus and mental clarity to better manage everyday tasks but staying sharp and maintaining brain function throughout our lifetimes is also a significant concern because of increased awareness about diseases like dementia and Alzheimer’s.

According to the Natural Marketing Institute (NMI), the importance of cognitive health has grown more than 20% among American consumers since 2005 and is a top concern for adults.

Read the full article in Natural Products Insider.