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Tag: Omega-3
Insights
Highlights from Imbibe’s 2020 beverage trend predictions
Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.
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#Trendspotting: 2020 Trend Predictions
Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.
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#Trendspotting: Functional Beverages
Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.
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Consumers have cognitive health on the mind
Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.
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Functional Ingredients
Chart: Functional Ingredients
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