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Tag: brain health

Insights

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.

Consumers have cognitive health on the mind

Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.

Branding for Cognitive Health: A Benefit in High Demand

Cognitive health is a growing beverage trend with consumers seeking focus, memory, or general brain support. Common ingredients include DHA, Citicoline, Matcha, and Ginkgo Biloba, but regulations vary depending on the ingredient and desired claims.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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