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Category: Trends

Insights

Superfruits & Functional Benefit Beverages

Consumers are increasingly interested in healthy beverages that offer functional benefits. Superfruits like acai and goji are popular because of their perceived health properties, even if the beverage doesn't contain the real fruit.

Decadent Dessert All Day Long

A notable trend in beverages is the infusion of dessert flavors, seen in coffee blends like bananas foster and frappuccino varieties. This trend extends beyond typical dessert times, with brands incorporating these flavors into unexpected products.

Mocktails and More

Brands are mixing meal occasions and flavors, like Dunkin Donuts' donut breakfast sandwich. The trend extends to mocktail beverages, such as Argo Tea's "Mojitea" and Rockstar's pina colada energy drink.

Beverage Trends in the Food Service Industry

Food service is evolving to meet retail standards, focusing on brand transparency, hyper-customization, and enhancing the dining experience. Chains like Chipotle emphasize locally sourced ingredients, while customizable machines like Coca-Cola Freestyle offer personalized beverage options.

Nostalgia and Whimsy

A wave of nostalgia hits the food industry, with retro flavors like root beer float and snickerdoodle making a comeback. OREO's Candy Corn crème and Ben & Jerry’s Cotton Candy ice cream are just a few examples.

Herbs & Spices

Drinks and snacks are getting a flavor makeover! Spices like ginger, turmeric, and chipotle are showing up in sodas, juices, and even chocolate. This trend goes beyond drinks, with snacks incorporating herbs like basil and spices like chipotle.

The Industry’s Going Nuts for Nuts

A new flavor trend focuses on highlighting the natural flavor and texture of nuts. Ben & Jerry’s Uncanny Cashew and Starbucks Toffee Nut Frappuccino showcase nuts as the main feature.

Flavors of Defined Provenance

Consumers demand authenticity and transparency, driving the "flavors of defined provenance" trend. Brands like Stash and Starbucks highlight product origins, such as Moroccan Mint and single-origin coffees, to build trust.

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