Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: Trends

Insights

#Trendspotting Summer Spotlight

Video: #Trendspotting Summer Spotlight

Thriving Tea Segment Means Opportunities for Beverage Developers

The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.

Branding for Cognitive Health: A Benefit in High Demand

Cognitive health is a growing beverage trend with consumers seeking focus, memory, or general brain support. Common ingredients include DHA, Citicoline, Matcha, and Ginkgo Biloba, but regulations vary depending on the ingredient and desired claims.

#Trendspotting National Restaurant Association Show 2017 Recap

Video: #Trendspotting National Restaurant Association Show 2017 Recap

Trends to Watch: Will Biodynamic Be the Next Trend Coming Out of the Sustainability Movement?

Biodynamic agriculture is a trendy farming method focused on self-sufficiency and sustainability. It avoids chemicals and uses on-farm resources to grow organic products.

2018 Flavors To Watch

As we close out a year full of true to fruit, herbs and spices, nostalgic and culinary inspired flavored products, we look to the year ahead. Some predictions include beet and ube.

2017 National Restaurant Association Show Recap

Video: #Trendspotting National Restaurant Association Show 2017 Recap

#Trendspotting Cold Brew Coffee

Video: Cold Brew Coffee, Coffee brewed in cold water yields a sweeter and less acidic brew, which has contributed to the growth of the sub-segment of coffee: cold-brew.

Fiber on the (Fore)Front of Packages

Americans consume 15g of fiber daily, below the 25-30g recommended. Despite its benefits, fiber lacks the appeal of protein. Foods like pulses, avocados, and oats are fiber-rich but often overlooked.