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Category: Trends

Insights

#Trendspotting: Clean Label

Video: #Trendspotting: Clean Label

Function: Immunity

Consumer demand for functional beverages is surging. Mintel reports 70%-82% of consumers seek added health benefits in bottled water, coffee, and teas.

2017 Beverage Trends: Glass is Half Full

Imbibe Inc. highlights 2017’s top beverage trends, including sustainability with brands like Green Sheep Water, no sugar added options such as Tickle Water.

Function: Digestive Health

Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.

#TrendSpotting – Savory Beverages

Video: #TrendSpotting – Savory Beverages, Vegetables are in vogue, appearing in drinks like golden milk and turmeric lattes. Fermented veggies inspire savory beverages.

Imbibe on the Brain

Thanks, Dean, for representing Imbibe, Chicago, and contributing to our dynamic culture. This is just one way to have Imbibe on the brain.

#TrendSpotting – What’s Hot in Spices

Video: #TrendSpotting – What’s Hot in Spices

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.

The Latest Innovations in Plant-Based Products

Plant-based products are booming, outpacing the overall food industry. With the dairy alternative market set to hit $19.5 billion by 2020, brands are meeting demand with innovative offerings.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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