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Category: In the Media

Insights

Soup-To-Nuts Podcast: Juice sales rise during pandemic, but how long will the category’s growth last?

After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic.

What it takes to Win at the World Beverage Innovation Awards 2021, according to Aparna Oak, Flavor Master

As Director of Flavor Innovation at Imbibe, Aparna Oak sees trends develop before they hit shelves. To stand out, consider using unique ingredients, focusing on immune support, emphasizing sustainability, ensuring transparent packaging, and creating multi-functional products.

Imbibe launches ingredients platform for beverages

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia. These ingredients, tested in various beverages, tackle flavor challenges and extend to non-beverage applications like nutrition bars and confections.

The 4 best soda makers we tested in 2021

Imbibe's Adam Johnson explains carbonation as the infusion of CO2 gas, likening its appeal to the slight sensation of pain, akin to enjoying spicy food.

Allulose: A new sugar substitute that sounds almost too good to be true

Imbibe, based in Niles, tested allulose but found it insufficiently sweet and costly, with an off taste difficult to mask in beverages, leading them to favor alternatives like stevia, according to Elizabeth Sisel, Taste Modulation Manager.

Energy and relaxation dietary supplements: Stress and fatigue drive consumers to supplement shelves

Imbibe highlights CBD's rise in relaxation products despite regulatory hurdles. Other trending ingredients include L-theanine, ashwagandha, and mushrooms like reishi and chaga. Adaptogens like tulsi and moringa are also gaining attention for their diverse benefits in beverages.

Beverage-makers unveil new CSDs crafted for ‘sizzle and pop’

Imbibe's Ilana Orlofsky notes enduring popularity for core flavors but highlights emerging trends like cucumber, praised for its versatility in cocktails. Brands like New Wave Soda and Dry Soda are already capitalizing on this trend with cucumber-infused offerings.

What could impact the sports drinks category in 2021?

The sports drinks industry has seen unexpected shifts due to COVID-19, with gym closures offset by strong activity in other channels. Trends like online sales and home workouts may continue.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

As the New Year begins, consumers reflect on the past year and prioritize health and wellness. The pandemic reshaped habits and attitudes, with remote work and home-centered experiences becoming more prevalent.