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Category: In the Media

Insights

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Mood-regulating products are on the rise, with Nightfood's sleep-friendly ice cream and items catering to sexual satisfaction. Artificial intelligence aids innovation, exemplified by NotCo's AI-generated NotMilk, enhancing product development and predictive marketing.

Bright future for beverages? Why functional drinks are likely to grow post-pandemic

Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe's Erin Costello.

Ingredients take RTD protein beverages beyond sports

Arla Foods Ingredients explores protein-calcium combos for aging concerns. Collagen remains popular in carbonated protein drinks, emphasizing beauty benefits despite its lower protein quality, driving interest in sparkling collagen beverages.

From stove top to store shelf

Avi Belson of Imbibe advises startups to engage co-packers early for better innovation insights and smoother production transitions.

Recent Regulation in the CBD Category

Despite potential changes with HR 841, beverage giants remain cautious due to the lack of clear guidance, as noted by Andy Dratt of Imbibe during a SupplySide West session on functional beverages.

Taking holiday parties off pause

Imbibe plans a post-holiday celebration in January 2022 to accommodate growth and ensure employee well-being. The event at their Niles campus aims to foster camaraderie with food, games, and drinks while maintaining safety.

Functional coffees and teas keep percolating with innovation

Coffee and tea, plant-based and versatile, excel at delivering functional ingredients. Energy teas with natural sources like yerba mate are rising, alongside immunity and relaxation teas.

Sexier citrus and true-to-fruit beverage flavor trends

In beverage innovation, citrus and botanical flavors like yuzu, key lime, calamansi, and hibiscus are trending. Blood orange is mainstream, while dynamic flavors like guava and persimmon are gaining traction.

The future of functional beverages: Botanics, -bionics, barely-there sweeteners

Imbibe's insights, drawn from close collaboration with beverage brands and flavor experts, anticipate growth in keto-friendly and functional products. With a focus on innovation, we examine emerging categories, ingredients, and flavors set for significant expansion in the next few years.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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