How Imbibe Keeps Up a 95% Successful Delivery Rate
Imbibe’s Customer Service team is a dedicated group of 3, ensuring on-time deliveries (95% success rate!). They’ve grown with the company, even tackling challenges from new international customers. Despite email being the norm, video calls have helped build connections.
Flavored and Enhanced Waters that have Consumers Buzzing
Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo’s Propel offer unique flavors and functional ingredients, driving significant growth.
Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy
Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.
#Trendspotting: The Ability of Sustainability
Eco-friendly packaging, upcycled ingredients, and local sourcing are the hottest trends! Brands are using recycled materials, turning food scraps into new products, and looking close to home for ingredients.
Flavors of the Month: Hibiscus Mint & Cucumber Lemon
Hibiscus, a trending floral flavor, saw a 50% increase in Google searches from July 2021 to July 2022. Paired with mint, which had 300k more searches in July 2022 compared to 2020, it creates refreshing drinks.
How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe
Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.
Formulating with Immunity Ingredients – Not Immune to Roadblocks
Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.
Imbibe Shares Insight into Differentiation in the Energy Drink Space
The energy products market is increasingly driven by shared values, personal health, and sustainability. While established brands dominate, startups like Ghost are making waves, with Ghost seeing a 1,505% increase in sales (IRI, 2022).
3 Ways Imbibe Can Support Your Next Product Launch
Imbibe helps businesses overcome ingredient shortages and supply chain disruptions by consolidating materials, providing turnkey support, and reformulating products. With expertise in securing ingredients and managing the entire product lifecycle, Imbibe ensures cost-effective, custom solutions.
The Imbibe Approach includes Giving Your Supply Chain a Break
Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.
