Flavor Drop: Fauxgroni Sbagliato & Persimmon
Thanks to a viral TikTok video, searches for it spiked 501% the Negroni Sbagliato in a week. The original Negroni is also hot, with global searches up 21.5% in 2022.
Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges
Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.
Flavor Drop: Honey Apricot and Merlot
Honeycomb snacks are hot, so we paired honey’s sweetness with apricot’s complex notes (think sparkling water or frozen desserts!). Plus, our Merlot drops bring sophisticated dark fruit flavors to surprising formats.
Imbibe Discusses what’s Trending in Hydration Beverages Now?
Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.
Imbibe Weighs in on the Chase for the Plant-Based Embrace: Why Now and What’s Next?
Plant-based food and drinks are no longer a fad. With a growing number of flexitarians and convenient options, the market is expected to reach $87 billion by 2030.
Imbibe CCO Talks Beverage Formulation Challenges and Considerations at SupplySide West 2022
Imbibe, a beverage development company, attended SupplySide West with 18,000 attendees! Their Chief Commercial Officer, Andy Dratt, even presented on challenges faced during beverage formulation.
#Trendspotting: Put a Private Label on it
Private label brands are booming! Stores are offering high-quality products and partnering for growth (think GoPuff and Grubhub). Imbibe can help you develop your own successful private label brand!
Imbibe Supports Bigger Table Donation
Chicago companies are helping fight hunger! Imbibe donated 54,000 pounds of ingredients to the Greater Chicago Food Depository, creating 300,000 meals for families in need. This innovative program provides healthy food while tackling supply chain challenges.
Imbibe Weighs in on Potential of Fluid Delivery Formats for Curcumin
Curcumin is hot in supplements, and drinks are next! But be careful – curcumin is tricky to put in drinks. The good news: demand is high for healthy, convenient options. Keep reading for the bad news.
Flavor Drop 2: Apple Jasmine & Pear Fig
Try Apple Jasmine! Searches are up 8.5% globally. Jasmine’s floral notes pair perfectly with apple for a refreshing taste. Plus, 32% of consumers want more botanical flavors in drinks.
