#Trendspotting: What Some Brands Are Doing to Remove Artificial Preservatives from their Portfolio
Consumers want natural ingredients, including mushroom-based preservatives like Nagardo and Chiber. These are gaining traction, but cost and consumer acceptance are challenges. Imbibe offers various services to help you develop naturally preserved beverages.
Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers
Inflation’s effect has shoppers focused on saving. They’re cutting back on restaurants and groceries, but price isn’t the only factor. Balancing affordability with flavors and health benefits.
Flavor Drop: Limoncello & Spiced Peach
Limoncello: This bright citrus liqueur is a modern take on lemon and is Imbibe’s top seller. Social media buzz is growing, with views on TikTok exceeding 82 million!
Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy Dratt
Governments are cracking down on sugar! New regulations and labeling changes aim to reduce sugar consumption and processed food intake. Experts say confusing labels might not be the answer.
Food Companies Under Pressure to Reduce Sweetener Use – Thoughts from Imbibe CCO, Andy Dratt
Sugar backlash! Consumers and governments want less sugar in food. Soda sales (high-sugar culprit) are down, but obesity and diabetes rates remain high. Removing sugar is tricky – it affects taste, texture, and other flavors.
#Trendspotting: Innovation Planning for 2024 & Beyond
Sustainable packaging and mom-focused products like lactation coffee are hot! Sexual wellness is booming too, with brands offering solutions for intimacy and performance.
Imbibe’s Take on Kombucha’s Claim to Fame
Remember “Kombucha Girl”? That viral video wasn’t just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha’s probiotics are seen as a solution.
Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex
Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.
Flavor Drop: Peanut Butter Whiskey & Black Currant Lime
Peanut Butter Whiskey, like Skrewball’s, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.
How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe
Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.
