Drink Up
In 2016, beverage trends are shifting towards health-conscious options, according to Ilana Orlofsky of Imbibe. Consumers prioritize transparency, brand story, and natural functionality in their drinks.
7 of the hottest food and beverage trends happening now
Probiotics are expanding beyond yogurt into chocolate and sugar products. Sprouted grains offer health benefits, while turmeric appears in various beverages and snacks. Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha.
Growth of functional beverages increases use of cognitive health ingredients
When Albert Einstein passed away in 1955, a pathologist named Thomas Harvey took an unusual step—he removed Einstein’s brain for study. This fascination with the brain continues today, with advancements in R&D shedding new light on its complexities.
Helping Brand Owners Go Organic
Imbibe offers organic flavors and ingredients to help beverage companies capitalize on the growing organic market. Organic certification allows them to clearly differentiate their products and meet consumer demand for natural, better-for-you options.
Beverage trends will focus on health in 2016
In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel.
What Type of Coffee Should I Try?
Flow Chart about Coffee Choices
Superfruits & Functional Benefit Beverages
Consumers are increasingly interested in healthy beverages that offer functional benefits. Superfruits like acai and goji are popular because of their perceived health properties, even if the beverage doesn’t contain the real fruit.
Food Technologists Focus on Kombucha
IFT event at Imbibe explored kombucha brewing and its health benefits. Experts presented alternatives like probiotic supplements and highlighted popular brands like Health-Ade and GT’s.
Improve product launch with Imbibe’s new Technical Services Team
Imbibe launches a new Technical Services Team to tackle new beverage development challenges. This team will handle everything from finding new ingredients to ensuring regulatory compliance, all while working closely with product developers to streamline the process.
Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging
Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging.
