Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging

best of f and b packaging1Jeff Hilton, BrandHive’s co-founder and Chief Marketing Officer, will co-present with Imbibe’s Executive Vice President, Andy Dratt, at this year’s Best of Food and Beverage Packaging. The event will take place on October 28-29, 2015 in Oak Brook, Illinois and will bring together brand owners and supply partners to explore insights into branding, new technology, and trends related to packaging. For more information on the conference, please click here.

Hilton and Dratt’s session, “Quenching the Marketplace Thirst for Packaging Innovation,” will kick off the agenda on Thursday, October 29th at 8:45 AM. The speakers will share often overlooked insights on the evolving marketplace role of packaging design plus the impact of packaging decisions on product development, formulation and flavor profiles to meet the needs of demanding consumers. Hilton and Dratt will discuss market examples of how packaging can make or break a new brand on both the physical or virtual shelf. They will also emphasize how savvy marketers are leveraging innovative packaging to help convert shoppers into loyal customers.

Read more here

Keep Reading:

Flavor Drop: Dragon fruit & Pear

Over the years, dragon fruit has gained popularity in Western countries. However, it is often still seen as an exotic fruit and a trendy ingredient for Instagram-worthy dishes.
READ MORE

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
READ MORE

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
READ MORE